Addition celebrates release of his album ‘Subah Aaye Na’,
allows users to reflect on singer’s music
KARACHI:
Every Atif Aslam fan has a story, and his music is at the heart of it. Some fans have followed him for years, while others discovered him through playlists, friends, or social media. Some listen during quiet moments, while others eagerly await every new release.
To celebrate the release of Atif Aslam’s new album, Subah Aaye Na, Spotify has introduced a new interactive in-app experience called “Discover Your Inner Aadeez.” The feature allows users to discover their unique Aadee Persona, reflecting how they connect with the singer’s music.
Available to both Free and Premium users, the experience begins by asking listeners to choose their favourite track from Subah Aaye Na. Through a series of animations, users are then matched with one of four Aadee Personas based on their listening style.
After completing the experience, users receive a personalised share card that they can post on social media before continuing to enjoy the album.
Spotify Pakistan Marketing Manager Talha Hashim said:”Music means different things to different people, and this idea is at the heart of this experience. ‘Discover Your Inner Aadeez’ celebrates how fans connect with Atif Aslam’s music in their own way. We’ve turned listening habits into a personal and shareable experience, bringing fans closer to their favourite artist.”
Alongside this feature, Samsung has also announced a partnership with Spotify in Pakistan, as well as across the Middle East, North Africa, and Türkiye. Under the collaboration, new buyers of selected Samsung devices can receive up to three months of Spotify Premium.
The offer is available with eligible Galaxy A series smartphones and tablets, QLED, Mini LED, and UHD TVs, selected sound devices, Galaxy Buds, and Galaxy Watch models.
Atif Aslam is also known mononymously by the hypocorism Aadeez. He has recorded many songs in both Pakistani films and Indian films, and is known for his vocal belting technique. His music style has been described as a mixture of Pakistani pop and Sufi rock. He made his Bollywood film debut in 2005 by singing his album song “Aadat” in Kalyug.
Atif Aslam started his music career in the early 2000s. He released his debut album, Jal Pari, in late 2003. He went on to sing songs for both Indian (Bollywood) and Pakistani (Lollywood) film industries. Aslam has been a prominent performer on Coke Studio Pakistan, where his renditions such as Tajdar-e-Haram (Season 8), Wohi Khuda Hai (Season 12), and Man Aamadeh Am (with Gul Panra) gained immense popularity, each amassing millions of views on YouTube and receiving critical acclaim. He predominantly sings in Urdu and his native Punjabi, as well as Bengali, Persian and Pashto. In 2008, he received the Tamgha-e-Imtiaz, the fourth-highest civilian honour awarded from the Pakistani government.
He is also a recipient of several Lux Style Awards. In March 2003, he was introduced by McDonald’s Pakistan to sing commercials for cartoons like Sonic The Hedgehog and Hello Kitty. Aslam made his acting debut in 2011, with the Urdu social drama film Bol. In 2019, he was awarded a star in the Dubai Walk of Fame after his nomination for the best singer in Pakistan. He was also featured in the Forbes Asia’s 100 Digital Stars, published in December 2020.
In 2002, Atif Aslam co-founded the music band Jal with Goher Mumtaz. The band released their debut single “Aadat” in late 2003 while Aslam was still the lead vocalist, and it became an instant viral success. Shortly after, due to creative differences, Aslam parted ways with the band to pursue a solo career. He released 2004 his debut solo album, Jal Pari, which included his own solo version of “Aadat”.
Aslam’s second album Doorie was released in 2006.
His debut song in Bollywood is “Woh Lamhe” from Zeher movie in 2005. He also sang “Aadat – Juda Hoke Bhi” from Kalyug movie the same year and “Tere Bin” from Bas Ek Pal movie in 2006.
Aslam’s third album Meri Kahani released in 2008 was nominated in 7th Lux Style Awards in the category “Best Album”. Album’s song “Hangami Halaat” nominated in 2009 in “MTV Music Awards” in the category “Best Rock Song”.
In 2008, he recorded “Pehli Nazar Mein” and “Bakhuda Tumhi Ho” from Race and Kismat Konnection, respectively. “Pehli Nazar Mein” won him an IIFA Award.
Aslam made his solo debut concert in New Jersey in Summer Beats 2008.
